Paul Marciano if you don’t know is a very popular American fashion designer. If you know Guess, then you’ll quickly be interested about him as he was just one of the minds for its creation. He as well as the help of his other brothers have created Guess, a denim company; it was their dedication to fashion industry and hard work that helped the company to grow. Through years of struggles, they were able to transform it into now’s biggest and renowned designer brand clothing.
Paul Marciano is additionally the owner of Guess’ clothing line extensions like Guess by Marciano and G by Guess. It was in 1952 in Debdou, Morocco when Marciano was born to a Jewish family. Also, he has other brothers naming Georges, Maurice and Armand and they were all raised in France. After being involved in a motorcycle accident, he’s mobilized to a wheelchair for a year or more. Meanwhile, he together with his brother has worked for their family clothing store named MGA located in French Riviera.
In 1981, as a result of change in France’s politics, the family had to close down their store and move to U.S. The Marciano’s had created the very first line of Guess in that same year. With their broad knowledge of fashion, they were able to create a brand that has fused both Western and European styles of clothing. However, only Maurice and Paul Marciano are running the entire company these days.
Through Guess, Paul was able to developed and at the same time, launched Guess by Marciano, which is a women’s fashion line and also, G by Guess which targeted younger audiences than its dominant Guess brand. Paul Marciano along with being the brand designer of the company is also the main advertiser and mind behind all the effective and the epic Guess marketing campaigns and strategies. His vision in producing fashionable and upscale clothing for their company made it an iconic figure for sex, adventurous and young lifestyle.
In addition to that, he is the developer of the black and white campaigns of Guess which is extremely popular even to this date; not only that, their company was the first to use models as sponsors like Claudia Schiffer, Drew Barrymore and Anna Nicole Smith. If you’ll look closely, all of these names were iconic supermodels of today. The vision of Paul Marciano for Guess had their company feature the first Asian Indian model for its 2013 holiday clothing line. This has actually received lots of attention from the world but also, to the nation where the model came from as it has totally changed the image of what Guess Girls are and what they look like.