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Influencer Marketing: Helping Consumers Making the Right Purchasing Decisions

Businesses have evolved from traditional type to modern and digital business industries. The marketing strategies in the past most likely used the classical marketing methods such as billboards, brochures, or word-of-mouth methods while the recent ones already utilize the power of the World Wide Web.

Today, a number of individuals harness the internet technology to gather info of products they want to obtain. Not surprisingly, social networks such as Facebook, Instagram, and Twitter are the widely used online search tool. For this reason, a wise business owner therefore should not miss using these platforms as part of his or her marketing strategies.

Influencer Marketing: A Brief Explanation

Influencer or influence marketing is a marketing strategy that is valuable if you want to thrive in the modern-day business. Influencer marketing is simply a digital marketing strategy which utilizes highly influential men and women to provide information of the products and services, reach possible customers, and eventually achieve the goal of the business that is, to make profit. In fact, according to a certain survey, a large percentage of customers who belong to the millennial age buy products and services that have been reviewed positively, suggested, or recommended by highly influential peers. Essentially, the survey indicates the effectiveness of influence, or influencer marketing for this matter, to various business pursuits.

What are Influencers?

Influencers are people who may be able to influence the customers’ buying decision due to its long-formed credibility. Nevertheless, everybody must be aware that influencers do not exist only as marketing tools but also men and women who decided to go social on the web to establish relationships or simply connect with others.

Two Major Types of Influencers

Influencers basically have two categories, the macro influencers and micro influencers. Macro influencers are those who obtained more than 100,000 followers in Instagram influencer marketing platform or possibly, in any notable social media network such as the international celebrities and some other people famous people on the web. The good thing about this type of influencers is that they can cover a large group of audience and a higher level of professionalism which are very important in business.

Micro-influencers, on the other hand, are men and women with 1000 followers on Instagram or various social media networks. These groups are still establishing relationships with people (followers) and are trying to get them engaged.

Yet, what’s good about these influencers is that most likely they are cheaper to invest and may reach individuals from multiple niches. Moreover, several companies may choose this influencer marketing option because of authentic, non-business-like approach.

So, which is which?

Basically, it should be based on multiple elements in the business. But whatever your decision is, having the influencer marketing could make a big difference in your business.

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